NOTE: This description has been modified from the printed catalog to reflect that it is a very early salesman sample. Shortly after this ring was produced, they changed the salesman samples to Johnny Unitas.
Still reeling from the epic upset at the hands of the New York Jets, the 1970 Baltimore Colts went into Super Bowl V with a fresh focus and benefited from a series of “firsts” in beating the Dallas Cowboys, 16-13 to claim the franchise’s first world title since the back-to-back triumphs of 1958-1959. Among the earliest and most coveted Super Bowl heirlooms, this early salesman sample ring was shown to Colts General Manager Don Klosterman for his efforts in that championship endeavor. Crafted by Jostens, the 10-karat gold size 10 accessory showcases a sapphire facing on which the team’s horseshoe logo surrounds a cubic zirconium stone. Flanking the ostentatious design, “BALTIMORE COLTS” and “WORLD CHAMPION” appear in raised characters. On the left shank, “1970 SUPER BOWL V” raised-letter proclamations are accented by a relief likeness of the Vince Lombardi Trophy. On the opposite shank, a Colts helmet and “COLTS 16 COWBOYS 13” are accompanied by a scroll design on which “KLOSTERMAN GEN MAN” appears in raised letters. Coming off a successful run as an executive for the AFL’s Houston Oilers, Klosterman helped the Colts thrive in his debut season in Baltimore. In the first-ever Super Bowl played on artificial turf and the first following the AFL-NFL merger, another Colts “rookie” (kicker Jim O’Brien) provided the margin of victory with a 32-yard field goal in the waning seconds. Like the fond memories of the tense battle for which it was awarded, this ring remains glorious in its every last detail.